Stop managing five different agencies.
We're one team that owns your Shopify growth.
We run your Meta and Google ads, look after your Shopify store, keep RTO in check, and show you on a dashboard what you actually made. One team, one fee.
- Meta & Google Ads
- Shopify store
- Profit dashboard
- RTO, COD & NDR
- AI photos & videos
- WhatsApp & Instagram
Before Orcas Prime
You're the founder, the marketer, the ops manager, and the person filing courier complaints — all before lunch.
09:14
Your Meta Ads are running, but you don't know if they're actually profitable or just generating orders that lose money after returns.
11:40
A shipment gets refused at the door, and now you're on the phone with the courier instead of working on your product.
Last month
You changed your price last month. You're still not sure if it worked.
None of this is because you're bad at business. It's because one person is doing five jobs.
Why it's this hard
Nothing about Indian ecommerce is designed to be run by one person.
You
holding all four relationships
Ads agency
optimises for orders
Developer
can't see ad data
Photographer
someone else again
Courier
separate relationship
Every line runs through you. None run between them — which is why each one can do their job properly and the business still loses money.
Why none of them is at faultShow less
You hire an ads agency. They optimise for orders, because that's what they're measured on. You hire a developer for the store, but they don't see the ad data. Someone else shoots your product photos. Your courier is a separate relationship again.
Nobody in that chain is responsible for whether your business made money this month. Each one did their job. The business still lost.
Order placed
a ₹1,000 order, COD
₹1,000
Ad spend paid
to acquire this customer
−₹180
Forward shipping
parcel goes out
−₹80
Refused at the door
no revenue ever arrives
no money in
Return shipping
parcel comes back
−₹80
Stock returns worn
often unsellable as new
−₹300
Where that order actually left you
−₹640
You are ₹640 down on an order your dashboard counted as a sale. That is why a 30% RTO rate does not reduce your profit by 30%.
Illustrative arithmetic on a ₹1,000 COD order — not Partner Brand data. Substitute your own shipping rate, cost per acquisition and recovery rate.
What RTO actually is
RTO stands for Return to Origin. It's what happens when a parcel goes out, the courier tries to deliver it, and it comes back to you undelivered — the customer refused it at the door, or wasn't reachable, or changed their mind between ordering and delivery.
It's not the same as a return. A return means the customer received the product and sent it back. An RTO means they never took it at all.
Why it hurts more than it looks like it should
When an order RTOs, you don't just lose the sale. You've already paid to acquire that customer through ads. You've paid forward shipping. You pay return shipping too. The product comes back after two weeks of travel, often in no condition to sell as new. Your cash was locked up the whole time.
So a 30% RTO rate doesn't reduce your profit by 30%. It can erase it entirely, while your dashboard still shows healthy order numbers.
Why it's so high in India specifically
Cash on Delivery. When a customer pays nothing upfront, refusing the parcel costs them nothing. In categories like fashion, where the customer is buying on impulse and re-deciding when the courier arrives, COD orders RTO at dramatically higher rates than prepaid ones.
What actually reduces it
Address quality checks before dispatch. Choosing couriers by their real delivery rate in that specific pin code, not by their headline price. Confirming high-risk orders before they ship. Shifting the payment mix toward prepaid with incentives rather than blocking COD outright. Filing disputes on wrongly-marked deliveries instead of absorbing them.
Every one of those is a decision someone has to own. Most brands have nobody owning it.
Here's the part almost nobody says out loud.
A big retainer
Gets paid the same large amount whether you had a good month or a terrible one.
A percentage of ad spend
Gets paid more when it spends more of your money — whether or not that spend converted.
A small minimum + 4% of net salesOURS
A ₹20,000 minimum keeps the work funded. Above ₹5 lakh, the fee grows only with the money that stayed in your account after refunds, returns and RTOs.
The question worth asking about any agency isn't "are they good?" It's "what does their pricing pay them to do?"
Nobody here is doing anything wrongShow less
Neither of them is doing anything wrong. They're doing exactly what their pricing model rewards.
We built Orcas Prime around a different answer to that question.
What we own
You build the product. We build the business around it.
Here's the actual division of labour — not a services list, a responsibility list.
with you
- Your product
- Manufacturing
- Buying inventory
- Dispatching orders
Advertising
- Meta Ads, with Pixel and CAPI tracking
- Google Ads: Search, Shopping, Performance Max
- Free product listings on Google Merchant Center
Your Shopify store
- The whole admin, day to day
- Conversion improvements on the store
- Pricing and how the product is positioned
Creative
- AI catalogue photos, from a hanger or flat-lay photo
- Up to 10 AI video ads a month
- Instagram reels, captions and posting
Orders and RTO
- COD confirmation and risky-pincode blocking
- NDR follow-up and courier disputes
- Which courier to use, and where
Numbers
- Profit dashboard: daily, weekly and monthly P&L
- Daily summary and weekly report on WhatsApp
- A 15-minute review call every week
Growth
- WhatsApp automation and festive broadcasts
- Festive calendar, planned 4–6 weeks ahead
- Scaling decisions and product launches
Four things stay with you. Everything between "the product exists" and "the customer has it" is ours.
We run your ads inside your own ad accounts, not ours. You keep the data, the history and the access. We never mark up your ad spend — you pay Meta and Google directly, exactly what they charge.
Taking this much responsibility only works if we think about your business as carefully as you do. So here's how we think.
How we think
Most agencies tell you what they did. We'll tell you why we decided it.
Running an ecommerce business is a series of decisions, and most of them aren't obvious. Here's how we approach a few of the ones that come up most often.
When we stop scaling a campaign that's still profitable
A campaign showing good returns isn't automatically one to put more money behind. If the additional spend is bringing in customers who buy once and never return, or who order COD and refuse delivery at a higher rate, then scaling makes the top-line number look better and the bank balance worse. We look at what happens after the sale before we decide to buy more of them.
How we choose a courier
Not by headline rate. A courier that's ₹15 cheaper per shipment but delivers successfully 8% less often in your main states is more expensive, not less — you just pay for it in RTOs instead of on the invoice. We look at real delivery performance by region for the specific pin codes your orders actually go to.
When we tell a brand not to spend more
Sometimes the honest answer is that the product isn't ready, the price is wrong, or the store converts too poorly for more traffic to help. Spending more at that point is the most expensive way to find out. Because most of our fee grows with what you keep, telling you to pause costs us money too — which is exactly why you can trust us when we say it.
How we decide when to scale a campaign →How we choose a courier partner →
That last one is only credible because of how we're paid. Here's what that looks like in practice.
Proof
Every number below is from an account we're running right now.
Not stale case studies from three years ago. Live accounts, current numbers.
5.1x
Return on ad spend · Ladakh Berry · Google Ads · lifetime
For every ₹1 spent on ads,₹5.10 came back in tracked sales.
- Revenue
- ₹6,70,173
- Ad spend
- ₹1,31,198
- Platform
- Google Ads
- ₹13,20,583
- Total tracked revenue
- ₹4,48,097
- Ad spend under management
- 13
- Brands
Across 13 Partner Brands · revenue lifetime + last 30 days · ad spend lifetime + last 60 days · as of 2026-10-23
Partner Brands we run
Why our fee works the way it does
We charge ₹20,000 a month or4% of net sales, whichever is higher, plus GST. Net sales is the money left after refunds, returns and RTOs come out. Not orders placed.
How that differs from a retainerShow less
A typical agency retainer starts around ₹75,000 and stays the same whether you made money last month or lost it. Our ₹20,000 minimum covers the work; above ₹5 lakh of net sales, the fee only grows when the money you kept grows.
This is the range the model is built for.
1 Retainer figures from published Indian agency rate ranges — ₹75,000–₹6,00,000 per month, anchored to the comparison table's published rows. Sources are footnoted on the pricing page. Our fee is ₹20,000 a month or4% of net sales, whichever is higher, plus GST — net sales being what's left after refunds, returns and RTOs come out.
When a shipment gets refused, it comes out of the base we charge on. No setup fee, no onboarding fee, no creative fee, no reporting fee.
| Net sales/ month | Orcas Prime₹20K or 4% + GST | Typicalretainer |
|---|---|---|
| ₹5,00,000 | ₹20,000 | ₹75,000+ |
| ₹10,00,000 | ₹40,000 | ₹1,50,000+ |
| ₹25,00,000 | ₹1,00,000 | ₹3,00,000+ |
One fee instead of five salaries
Doing it with your own team
- Ads expert (Meta + Google)
- ₹30–50K
- Graphic designer / video editor
- ₹20–30K
- Shopify developer
- ₹25–40K
- Photographer and model (catalogue shoots)
- ₹15–40K
- Operations executive (RTO, NDR, reports)
- ₹15–25K
- Every month
- ₹1–1.8 lakh
- Orcas Prime, all of it
- from ₹20,000
Typical salaries in India, as estimates. They vary by city.
Who this works for
This works best for Shopify brands doing roughly ₹3–50 lakh a month in net sales.
Below that, the ₹20,000 minimum is a big share of your sales, and we'll say so in the first conversation rather than take the account. Above it, the model still works, but a fixed retainer may suit you better and we'll tell you that too.
If you're not selling online yet, there's a way to start that costs you nothing.
Learn
Everything we know, written down.
No email required, no gated PDFs. If it would help you run your business better, it should just be readable.
RTO and returns
What RTO actually costs an Indian seller
Read →RTO and returns
How to reduce COD returns in India
Read →Getting started
Shopify or marketplace first?
Read →Pricing
What ecommerce agencies charge in India
Read →More going up as we write them.
If any of this made sense, the next step is a two-line WhatsApp message.
It's already written — just hit send. We'll look at your store and your numbers and tell you honestly whether the model fits.
No forms, no discovery call booking, no sales sequence. A conversation.
Or email orcasprime@gmail.com+91 90018 33059
What Day 0 to Week 2 actually looks like →
Also selling on Amazon, Flipkart or Meesho? We can run those accounts too, for ₹20,000 + GST a month.Marketplaces →